Nails will be in sharp focus at Cosmoprof Asia 2014 as targeted events, products, and industry personalities are lined up to take center stage at the 19th edition of Asia’s premier professional beauty exhibition. Taking place November 12-14, at the Hong Kong Convention and Exhibition Centre, this year’s edition will bring together more than 2,350 exhibitors including 22 national and group pavilions, in an exhibition space of 81,500 square meters. Over 64,000 visitors from across the world are expected to attend the three-day event. Known as the leading business-to-business beauty trade show in the Asia Pacific region, Cosmoprof Asia provides a comprehensive showcase of products and services with exhibiting sectors including Perfumery, Cosmetics and Toiletries; Packaging, Raw Materials and Machinery; Professional Beauty Salon, Spa Products and Equipment; Hair Products, Equipment and Salon Furnishings; Natural Health; and of course Nail & Accessories.



Focus on Nails
The Nail and Accessories sector will have a dedicated zone located at Grand Hall and Foyer with 124 exhibiting companies representing the full spectrum of nail segments from nail care to nail polish; and nail accessories to decorative tools. In addition, the Nail and Accessories sector will include “International Nail Days”, a 3-day program connecting nail professionals and promoting knowledge exchange at the Grand Hall main stage.



Korea, which claims a strong presence in the region, driven by the “Korean Wave,” will highlight Korean nail artists Park Na Yeong and Kim Kyoung Ha. They will introduce the nail patterns and decorative arts that are most popular among K-Pop stars, while famous nail bloggers Seo Mi-dae and Yang Jae-Hee, best known as nail artists working with numerous celebrities for fashion magazines such as Allure, InStyle, Cosmopolitan” and Nailholic in Korea, will demonstrate their unique nail creations.
 
Another presentation by Kinoshita Mihori, the director of NPO Japan Nailist Association, will reveal the latest color trends, fashion, cosmetic trends and elements matching contemporary Japanese market and culture.
 
Beautystreams, a trend source for the beauty and packaging industries, will offer the latest trends in nails, from recent runaways and trade shows to future forecasts.
 
The “Like My Nails!” Facebook contest will also be back this year. Nail professionals and enthusiasts alike will once again be able to upload images of their best nail art (this year’s theme is the many aspects of the world of flowers), share the images, and invite their friends and contacts to “Like” them. Winners earning the highest number of “Likes” will have the opportunity to demonstrate their nail art on the Cosmoprof Asia 2014 stage in front of professional operators and international buyers.
 
Another competition, organized by the Hong Kong Professional Nailist Union, will feature more than 200 operators from Japan, Korea, Singapore, Malaysia, China, Taiwan, Russia, USA and Italy vying for prizes in eight categories including French Sculpture, One Tone Sculpture, Gel Manicure, Design Sculpture, Flat Art Tip Design, Fantasy Nail Art, Mix Media Boxed Nail Art and Manicure Art. The prestige awards will be judged by a panel of industry professionals.
 
 
More info: www.cosmoprof-asia.com